Pennies for Polio
Welcome to the “Pennies for Polio” web site. If your Rotary club or District is working hard to raise funds for polio eradication and are looking for new ideas with a “turnkey” solution, you’ve come to the right place.
In 2010 Rotary District 5110 (Oregon & California) developed the “Pennies for Polio” program to take to the schools in our communities and involve our children in the fundraising campaign. This program has strong historical foundations in the Easter Seals “March of Dimes” program and the original “Trick or Treat for UNICEF” program . . . both of which raised funds to eradicate polio in the United States with the help of school children. UNICEF still raises funds through “trick or treating” in October that send funds to developing countries to support education, clean water, food and medicine. This program is unique to the United States and none of the funds raised are used in the United States.
The “Pennies for Polio” campaign was first launched in October 2010 and was taken on by many clubs in the district. By the end of the first year, we had raised more money for polio than at any time in our history.
Clubs had the option of participating in the program in the fall (September-October) or in the Spring (March-April). Thisgave them the flexibility to work with their local schools and organize the local campaigns around school and club schedules. The media campaign was coordinated around these two time periods with the fall campaign being more difficult to gain media support due to the bi-annual elections in November. Little media time was left to provide free PSAs.